Recruitment Videos
What is a Recruitment Video? Short answer: Showing job candidates the benefits of working at your organization.
Video is a powerful way to showcase your company culture and engage potential job candidates. We have done a lot of this work in the veterinary space where there is a shortage of veterinarians — making it difficult for hospitals to recruit talent. Our approach is to provide internal perspective from various roles so that. an “outsider” can have a quick look at how the current employee population is benefiting from working at your company. We focus on making your business look like an ideal place for candidates to find opportunity and a lasting career.
Here are some of the ways our clients are using these videos:
‘Careers’ page of their website
Linked on job listings
LinkedIn posts
QR codes on direct mail pieces
Job fairs/recruitment fairs
Trade shows & exhibits
Example: Veterinary hospitals have a really tough time recruiting top talent because of the limited pool of candidates. Here is how we help:
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Attracting top talent in the veterinary industry is a challenge for all hospitals. Our videos help Metropolitan Animal Specialty Hospital give potential job candidates a look into their hospital culture.
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When we produce a recruitment video like this, our goals are to:
Show the culture and opportunities available at your organization
Build trust with job-seekers
Speak to what a job candidate would want to hear before applying
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Not only do we showcase the benefits of workin at an organization, it is important to touch on the lifestyle that is available in the area — especially when recruiting highly sought after roles like doctors, specialists and leaders.
